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Fitsampler is a Norwegian company that invents high quality training monitors for athletes. They bring users ‘lab testing’ benefits into the daily workout exercise through leading trendy wearable technologies. They wanted a stronger appearance for their brand. During that time “Health Goth” was the upcoming trend. I wanted to make the brand more desirable by showing the aesthetics aspects of exercise. The most challenging part with this project was timing. Fitsampler wanted to get their ads out there before the holiday, we had only 5 days to complete the pre-production, production and post-production.

We managed to start a casting call, get a photo session, deliver desired digital and printed marketing materials in time. Result was satisfying for the client and they got great responses on the ads.

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This project was made in collaboration with Photographer Ebru Aksu.

My Role in this project:

Casting

Concept & Storyboard

Styling

Directing

Editing of Photos

Design of Digital & Printed Marketing Materials

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